Campbell’s
La Cantine
Campbell’s Canada invited Montréalers to join a complimentary food experience by visiting La Cantine Par Campbell’s at 3547 St-Laurent Blvd. This pop-up restaurant served up four delicious recipes designed by Chef Antonio Park, who added his unique flare to create a variety of savoury interpretations using Campbell’s® Soups as a base.
During the four weeks it was open, La Cantine Par Campbell’s also featured four local Montreal artists — Jason Wasserman, Antoine Tava, XRAY, and Laurence Vallières. Each week, one of the artists came onsite to create their own artistic interpretation of the iconic Campbell’s red and white soup can for guests to watch on as they tasted a selection of the soups.
Location: Montréal, Canada
Designer: Jackie Musial
Creative Director: Sean Davison
Media → Strategy Online Article
Soup sampler set
Vegetarian Mushroom Miso
Creamy Tomato Hot & Sour Soup
Chicken Tortilla Daikon Soup
Creamy Bacon Mac & Cheese
Instagram wall backdrop using the classic Campbell’s can design
Restaurant interior mockup (SketchUp)
Restaurant interior mockup (SketchUp)
Restaurant interior mockup (SketchUp)
Restaurant interior mockup (SketchUp)
Brand ambassador uniform
Garnish station and custom-designed room divider-wall
42,500,000 total earned impressions
10,000 Montrealers served
10,300,000 earned social media impressions
73.4% changed perception of the brand
Montreal chef, Antonio Park
