Work Exp.

X →
Position: Creative Strategist (Next)
When: November 2023 - Present
Location: Toronto, Canada

As a member of the NEXT team at X, I partner with brands to strategically leverage the 'global town square', tapping into conversations and culture to connect with customers in meaningful ways. I've successfully secured RFPs from major clients like Google, Microsoft, Popeyes, and others by delivering creative solutions that are good for brands, good for people, and make good use of X.

Brands: Apple, Disney, Samsung

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Meta →
Position: Creative Strategist (Creative Shop)
When: November 2021 - October 2023
Location: Toronto, Canada

As a member of Meta's global Creative Shop team, I focused on unlocking the full creative potential of Meta’s platforms—Facebook, Instagram, and Messenger. I crafted multidimensional, full-funnel creative ecosystems that not only inspired but also drove tangible business results for clients.

Brands: Amazing Race Canada | Armani | Bell | GoodFood | L’Oréal | Lululemon | TD | The Bay | Tim Hortons

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eBay →
Position: Associate Creative Director (NA)
When: June 2021 - November 2021
Location: Toronto, Canada

I collaborated with vertical marketing leads across North America to drive creative campaigns for eBay's diverse portfolio, including Sneakers, Luxury, Certified Refurbished, Trading Cards, Motors, and Watches. I also provided strategic direction and feedback for eBay’s internal marketing initiatives, ensuring cohesive and impactful creative execution across the site.

Recognition: Social Best Use of Video 2022 for eBay’s Better Than New Content Series, The Webby Awards

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Diamond →
Position: Associate Creative Director
When: September 2015 - June 2021
Location: Toronto, Canada

I led a creative team in crafting visually compelling campaigns across TV, digital, print, OOH, and social platforms. Worked closely with clients and internal teams to develop concepts that aligned seamlessly with brand strategies. Directed the visual aesthetic to ensure cohesive brand expression, driving creative excellence while managing timelines, budgets, and mentoring junior creatives.

Brands: Aeroplan | Campbell's | Hershey’s | IKEA | LCBO | OverActive Media | Pride Toronto | Proximo | RIFF | Soleil | SkipTheDishes | Tim Hortons | TD | TJX | Toronto Blue Jays | Trojan | Union Station

Recognition: Iris Award & Grand Iris Award for IKEA Halifax OOH Campaign

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Deck Agency →
Position: Senior Designer / Art Director
When: September 2013 - September 2015
Location: Toronto, Canada

Acted as the creative representative + design lead for all client accounts–predominantly brands within the hospitality industry.

Key responsibilities: Art Direction | Branding | Concept Development

Brands: The Burger's Priest | BMW | Chase Hospitality Group | The Chase | The Chase Fish & Oyster | Colette Grand Café | CraveIt | Cruise Professionals | HerbLab | Little Fin | KasaMoto | Stoney's Bread Company | Via Cibo

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Butter Factory →
Position: Designer/Art Director
When: June 2011 - September 2013
Location: Singapore

Key responsibilities: Art Direction | Branding | Concept Development | Event Design

Brands: Asahi | Audi Fashion Festival | Belvedere | Dom Pérignon | Heineken | Johnnie Walker | Moët & Chandon | Smirnoff | Sony

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Bestway International →
Position: Designer/Art Director
When: June 2010 - June 2011
Location: Shanghai, China

Developed concepts for an array of inflatable toys (for kids). Designed company's retail packaging. Storyboarded + art directed various photo + video shoots on location in Phuket, Thailand from January to April 2011.

Key responsibilities: Art Direction | Character Design | Graphic Design | Layout | Prototyping | Retail Displays | Toy Design | User Testing

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Contact Labeling Systems →
Position: Graphic Designer
When: January 2008 - June 2010
Location: Cape Town, South Africa

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AtPace →
Position: Graphic Design Intern
When: November 2009 - December 2009
Location: Cape Town, South Africa