Fable Tech Labs
Branding

Fable is a leading digital accessibility platform, powered by people with disabilities. They help move organizations from worrying about compliance, to building exceptional, accessible user experiences.

The branding for Fable—the logomark specifically—was inspired by the mission to be the bridge between users with disabilities and digital teams. In addition to this, the founders, Alwar and Abid, wanted a logomark that had a sense of authority/trust, and could double as a badge of approval.

Location: Toronto
Client: Fable (Alwar Pillai & Abid Virani)
Illustrator: Henrique Barone