Play-Doh
Infinite Playroom

What better way to experience Play-Doh than by immersing yourself within a world made from it? The Infinite Playroom is a life-sized Play-Doh container that houses an ever-evolving interior sculpted entirely out of Play-Doh. With the assistance of skilled Play-Doh sculptors on site, kids can freely transform the space to create infinite worlds – demonstrating Play-Doh’s longevity and quality for the full duration of the activation from morning to sunset.

Location: Canada
Client: Hasbro