Meta Case Study:
L’Oréal / Armani Code

L’Oréal went live with their biggest fragrance launch of the year for Armani Code Parfum, a new men’s fragrance with a 100% refillable bottle. The fragrance’s spokesperson was none other than the beloved Duke of Hastings, Regé-Jean Page, as part of an expansive global campaign plan.

Given the size, scope, and excitement, L'Oréal was eager to capitalize on this campaign by partnering with Meta to create an engaging, innovative experience to bring the product to life in a new way.

First, we developed an OOH-specific AR experience, activated directly off OOH and printed media. Once activated, the AR experience dimensionalized the OOH by bringing the perfume bottle to life, highlighting the fragrance notes in an eye-catching, elevated manner while still being seamlessly integrated with the visuals of the OOH asset.

Second, we created a separate FB/IG In-Feed Ad AR experience, where the user could place the bottle upon a surface at home to watch the fragrance notes come to life in their own environment.

Client: L’Oréal Canada
Production Partner: Nice Shoes