Meta Case Study:
Lululemon Blissfeel

Helping the world’s most recognized yoga brand launch their very first shoe—designed specifically for women’s feet. A deep consultation with lululemon, where we moved them from a traditional TVC approach to a mobile-first multi-dimensional commerce journey.

Some background: Historically, most women’s running shoes have been based on moulds made primarily for men’s feet. As the brand best known for women’s yoga apparel, lululemon knows a thing or two about women’s bodies. So, on International Women’s Day, lululemon announced the launch of their blissfeel running shoe—the first of an entire collection of performance shoes designed specifically for women’s feet.

Objective: Build awareness of the lululemon blissfeel shoe with a full-funnel campaign including In-Feed Video, Creators, AR and an Instant Experience (IX)—and ultimately drive conversion.

Results: The AR (Augmented Reality) creative drove a 12.9x return on ad spend, setting the benchmark for AR as conversion creative. The AR was about personalization, unboxing and allowing the individual to discover the shoe, its colour ways, and operated as a bottom-funnel conversion piece.

Client: lululemon
Production Partner: Atomic Digital
Agency Partner: Droga5, Miniac