Meta Case Study:
TD EasyTrade

During the 2023 Superbowl, TD wanted to amplify conversation surrounding it’s investing app—TD EasyTrade. Looking for investing advice can be tough. For new investors looking for guidance, you could use the TD EasyTrade app, orrrrrr you could take your chances with the ‘comments section’.

We optimized the broadcast video for vertical sound-off format on mobile, as well as created a series of animated interactive polls, to get viewers really thinking about where they’re choosing to get their investment advice from (the clear answer being TD).

Client: TD Canada Trust
Agency: Ogilvy